Kanchan, Manu

The literature on the Indian pharmaceutical industry has examined the importance of product patents and the attempts policy has made to regulate them. However, it has not done the same for the question of brands. Our study addresses this gap. The Tariff Commission Report of 1968, a turning point in the price control policies of the 1960s, is examined. The examination revealed two important points: first, there were attempts to regulate brands through policies; and second, brands were of high importance to all the major industry players. This became evident in the industry's resistance to the government's regulatory efforts.

This case study explores how Rapido, a bike-taxi and logistics platform, has grown in India by leveraging a unique approach tailored to local consumer and economic conditions. Unlike other ride-hailing services that focus on car-based transport, Rapido capitalized on India’s heavy reliance on two-wheelers, offering a cost-effective solution for both drivers and riders. The study discusses Rapido’s founding story, strategic pivot, revenue model, and partnerships. It also delves into challenges Rapido faces, including regulatory compliance, safety, and sustainability, as it continues to navigate the competitive ride-hailing landscape. © Association for Information Technology Trust 2025